Fool was founded in 2011 by
Art Director Lotta & Photographer Per-Anders Jörgensen. They are based in the eclectic Swedish city of Malmö, dubbed the "Brooklyn of Copenhagen". Fool is a natural extension of their successful FoolAgency where they mostly work with food related clients, from Malmö to London and Singapore. They specialize in stunning photography and graphic design as well as acting curators for food related projects.